this makes twitter more competitive with facebook, which has similar ad-targeting technology, called fbx. one of twitter's partner companies for the new technology called ad role, works with facebook's fbx, says it will enhance twitter's ad revenue, perhaps most importantly, the technology targets consumers with the more effective ads on their mobile devices, which is the fastest-growing ad category. scott, back over to you. >> julia, thanks. josh brown, the race to 50 bucks. twitter against facebook. 48, 45. >> yeah, 46 is probably the big hurdle, because i think that was the high of the ipo day. i would be shocked to see huge money piling into this stock. in the mid to high 40s. i think in the absence of news elsewhere, people are, you know, catching onto this, and it's obviously exciting. i think the future is bright for twitter. but as i've mentioned a few times, i would really prefer to see them report a quarter before i would get all balled up on the valuation. >> a good bounce, the stock was under 40 the other day. >> yeah, i'm long. i'm not complaining. i don't know if this i